Now that Steve Jobs has
stepped down as the CEO of Apple, I reflect on the one thing that he did better than anybody else: give us devices we love but never knew we wanted. He didn’t just improve on existing technologies, giving into the demands of the masses. He ignored the masses and gave us gadgets that were new and inventive. Steve Jobs himself said, “It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them" (
Wired). With an eye for simplicity and a discipline of prototyping, throwing the prototype away, and then prototyping some more, Jobs mastered the art of innovation. Let’s just hope his legacy lives on with even more innovations from his successors.
Certainly, Jobs is one of a dying breed: men who know what people want because he IS a real person.
ReplyDeleteI was surprised to see Apple hit a new record high in the market today, despite Steve stepping down. It makes me glad that I have stood next to Apple all these years, even when their products weren't that great. Now it's just an "I told ya so" to my PC lover friends who stumble for excuses to not switch to an obviously superior product. Jobs truly was revolutionary and innovative.
ReplyDeleteJobs was a great man. With his death, a great mind has vanished from the mortal world.
ReplyDeleteJobs definitely knew how to make things that we want but, as you said, we did not know we want. I also hope that can continue.
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